Lexington Retailers Association’s Halloween Trick or Treat with the Businesses will be on Friday October 31, from 2pm – 5pm. This event attracts hundreds of children (with their parents) who stroll the center and collect their treats from our local businesses. That means hundreds of parents will be exposed to your business. So, take advantage of this foot traffic. Give out candy to the kids and a promotional item or a bounce-back incentive to the parents.